Apex Legends Mobile
As a frontrunner in the gaming industry, and with 130 million worldwide players, Apex Legends expands their beloved series to a mobile-first audience - an entire new gaming experience, including a holistic visual identity system, built from the ground up.
Partnered Agency: Cinco Design
Role: Art Director
Scope
Identity Guidelines
Visual Language
Motion Direction
Seasonal Campaigns
Campaign Strategy
System Strategy
We kicked off the project by looking to the Apex Legends Sigil, exploring ways to evolve the mark beyond its current form, and looking for opportunities to re-establish the anchor point to the mobile-first audience.
Once we had the primary system in place, we tackled the ongoing in-game campaigns; developing the look and feel of each season moving forward.
