FIFA Global Series
FIFA Global Series is the official world wide FIFA tournament where top eSports players from around the globe compete to be named champion. With over 50 million views in over 75 lands, this competition is the most watched eSports broadcast in EA history.
Teaming up with Cinco Design, FIFA, and EA we helped define a new look for the legendary entertainment brand.
Partnered Agency: Cinco Design
Role: Art Director
Scope
Identity Guidelines
Visual Language
Motion Direction
Photography Guidelines
System Strategy
Primary Badge Logo
Primary Wordmark
Open Season Lockup
Playoff Season Lockup
TOTY Cup Lockup
TOTS Cup Lockup