FIFA Global Series

FIFA Global Series is the official world wide FIFA tournament where top eSports players from around the globe compete to be named champion. With over 50 million views in over 75 lands, this competition is the most watched eSports broadcast in EA history.

Teaming up with Cinco Design, FIFA, and EA we helped define a new look for the legendary entertainment brand.

Partnered Agency: Cinco Design
Role: Art Director

Scope

  • Identity Guidelines

  • Visual Language

  • Motion Direction

  • Photography Guidelines

  • System Strategy

Primary Badge Logo

Primary Wordmark

Open Season Lockup

Playoff Season Lockup

TOTY Cup Lockup

TOTS Cup Lockup

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