George Dickel Mural
To celebrate the highly anticipated release of their 8 year aged bourbon, George Dickel launched a nation-wide campaign, partnering with local artists to create unique large scale murals in their U.S. cities.
I had the pleasure of representing my home of Portland, Oregon. Inspired by George Dickel’s slogan “Perfectly Balanced”, we centered the entire direction around that idea; not only conceptually, but compositionally. Opting to construct the pieces symmetrically – having the whiskey bottle centered in the canvas, flanked by the two faces of Portland; the city and the trees. Perfectly balanced.
Mural Painted by: Colossal Media
Scope
Campaign Strategy
Mural Illustration
Marketing