Rocket Arena

As a frontrunner in the gaming industry, and with 130 million worldwide players, Apex Legends expands their beloved series to a mobile-first audience - an entire new gaming experience, including a holistic visual identity system, built from the ground up.

Partnered Agency: Cinco Design
Role: Art Director

Scope

  • Identity Guidelines

  • Visual Language

  • Motion Direction

  • Seasonal Campaigns

  • Campaign Strategy

  • System Strategy

Before

After

We launched into tackling the logo first.

While the game was still in development, EA and Final Strike had a working logo in play, but they were looking to age up the look and feel in effort to capture a larger player field.

We explored a number of territories before landing on our final mark…

RA Explosions Kit

RA Character Icon Kit

RA Character Rocket Icon Kit

Shadowbox Logo

Secondary Logo

Icon

After we had the primary launch series in play, we established the ongoing seasonal system; developing the look and feel of each launch moving forward.

Finally, we create the upcoming in-game event identities; including customized logo lockups and key art.

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Motive Games